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Promotion - how you can help the fair and your own sales

The aim of the monthly Vintage Zoo fair
is to build a monthly "must do" event
as a regular showcase for
 local craft workers, sole traders, cottage industries
and
vintage & collectable dealers.

We regularly advertise in 3 local newspapers, three trade magazines and extensively on various trade and consumer websites
(see our links page for details) plus FB etc.
Please also see note N.B below right.

What can you do to enhance this?
Take advantage of our excellent rates and support this monthly event by becoming a
regular stall holder so we can cross promote.
Hand out flyers at other events to help promote us.
Link websites/FB pages with us if you have one.
If you know of any websites we are not listed on
LET US KNOW!

Help spread the word and help make this
a great full fair,
and fair full of
happy regular stallholders/customers
Thank you.

YOU and YOUR SALES
To help with your sales:

Use a table cloth. Plain is best as it displays the items clearly.

Display your goods to their best advantage using stands, baskets, etc to suit your own goods.

Vary the display from fair to fair, especially changing around items that are at eye level.

If second hand goods - are they clean and washed where possible?
Fabrics, wood, plastics etc can all get a bit dirty/smelly and thats not attractive to customers.

Are your goods keenly priced and labelled clearly? Any info attached?

Are you approachable, smiling, helpful?(rather than frowning, pushy, grumpy.....)

All of the above can make such a difference.

Who did YOU tell about todays fair?

Did YOU hand out flyers at other fairs you attended?

N.B.The marketing of this fair on newspaper adverts is as an Antique & Craft fair, our main monthly target audience, although we welcome sellers of all things interesting to add to this event. This is mainly due to cost per word on printed ads which to date have not proved cost effective compared to other marketing we do. Our roadsigns do list us as an Antiques, Collectables, Craft & Gift Fair at present.
If you are booked in advance, we will market your attendance, stock type being sold via our website and FB pages but please feel free to market your attendance on other suitable sites etc for your own kind of stock if you feel our marketing for your products is inadequate in any way.
It all helps.
Thank you.

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